October is a month of gratitude in Canada — a time to gather around the table, give thanks, and reflect on the things that bring meaning to our lives. It’s also Small Business Month, which feels perfectly fitting. Gratitude and small businesses go hand in hand, because behind every small shop, artisan studio, and local café is someone who pours their heart into everything they create.

In an era where convenience often wins, it’s worth pausing to ask: what are we really valuing when we buy something?

Sure, big retailers offer convenience but small businesses offer something much more meaningful, they offer connection. When you shop local, you’re not just completing a transaction. You’re part of a story. You’re supporting a neighbour, a dream, and a craft that helps shape the cultural mosaic of your community.

At CITRUS, we are intentional about each and every part of your journey with us. From handwritten notes tucked into each order to the careful stamping of your loved one’s name onto a pendant, our pieces aren’t just made — they’re designed for you. That personal touch is something no algorithm can replicate.

Small businesses across Canada do this in their own unique ways:

• Personalized service that remembers your name and preferences.

• Handcrafted quality created with care, not mass production.

• Community connection, whether it’s a pop-up market, local delivery, or friendly follow-up from the owner.

These experiences build relationships, not just receipts. They create joy and belonging and a reminder that value isn’t always measured in convenience, but in meaning.

According to Small Business Canada and Shop Local Ontario, every dollar spent at a local business generates up to three times more economic impact within the community compared to spending it at a chain. That’s money that helps fund local jobs, supports neighbourhood charities, and keeps creativity alive right where you live.

If you’re looking for amazing small businesses to support this month, visit Shop Local Canada a national directory celebrating Canadian-owned brands and makers.

Here are some other ways you can support local:

• Shop from artisans and independent retailers in your area.

• Leave a positive review or share their work on social media.

• Choose handmade or Canadian-made gifts when you can.

• Refer a friend to your favourite local brand.

Every small gesture matters. Together, we can keep our communities thriving and strong through one thoughtful purchase at a time.

Thank you for choosing to shop small, support local, and share your moments with us. From our workshop in Toronto to your home, we wish you a warm and joyful Thanksgiving.

xo

Trish